Eyedress
Eyedress, is a Billboard Top Indie and Youtube and TikTok viral indie musician. Several certified platinum and gold hits make him the lates breakthrough artist in the indie music scene.
Project Outline
Build a new storefront for Eyedress' line of sought after and consistently sold out clothing, accessories, and skateboards which are designed in collaborations between he and other prominent creatives of the music and skate scene.
Eyedress is a long time collaborator, with this site being the 4th project we have worked on together. For the concept, I worked along his creative director to create a modern and minimal design that invokes the skate punk aesthetic of his current line of skate decks and apparel.
Creative development #
The page was intentionally designed to consistently keep a narrow width, to intentionally create a familiar feel for Eyedress fans who are used to his content on largely on mobile devices. In keeping with this concept, all menus and elements are contained within this constrained portrait layout.
The storefront site also includes Tour and Music sections for latest show dates and music releases.
Development process #
Developed fully with Shopify for ease of access for editing and sales managemt for the separate teams (Shopify Online Store 2.0 Liquid custom theme) with Shopify CLI 3.
- Music, Video and Tour sections and separate pages can be customized and updated by client as needed to add new content
- Homepage scroll and parallax animations made with javascript using GSAP with ScrollTrigger
- Theme files version control maintained and linked via GitHub
- Customizable section for tour dates widget made with Bands in Town API with added support for switching to Seated or Songkick
- Previous: NGHTMRE